Content Migration with Barclays

Barclays embarked on a significant digital transformation project to migrate their entire internal intranet content. The challenge was to transfer and rebuild 2,500 pages within a new Content Management System (CMS) in just six months, aligning with Barclays’ commercial objectives.

Reed Professional Services (RPS) partnered with Barclays to spearhead the content migration project. The solution involved not only the migration of content but also addressing unforeseen bottlenecks, particularly in the copywriting phase, to ensure timely delivery.

• Conducted a comprehensive analysis to identify the pages for migration and developed a strategy for rebuilding them in the new CMS.
• Upon identifying a bottleneck in copywriting, RPS proposed and swiftly deployed a supplementary team of expert copywriters to enhance the project’s capability.
• Implemented a streamlined workflow approach, reducing the anticipated team size from 12 to a smaller, more efficient team without compromising the project timeline.

• Successfully migrated the entire intranet content within the six-month deadline, demonstrating seamless collaboration and understanding of Barclays’ cultural language and terminology.
• Delivered the project with a smaller team than initially expected, providing Barclays with significant savings.
• The project’s success led to RPS being invited to support additional Barclays digital transformation projects, continuing the partnership across various initiatives.