Enhancing Mobile Experiences for a Leading UK Broadcaster

A major UK broadcaster’s mobile streaming platform faced the challenge of evolving to meet the changing demands of its audience. This evolution required introducing new features such as profiles for younger users, enhancing the user interface, and streamlining access across multiple services—all while consolidating the platform’s brand into a unified offering.

To address these challenges, we deployed a substantial team of software engineers, effectively doubling the development capacity. This expansion allowed for critical platform updates, ensuring the service delivered a safe, engaging, and tailored experience for all users while maintaining brand cohesion.

• Scaling Engineering Capacity: RPS quickly expanded the engineering team to meet the demands of the platform’s development.
• Introducing Key Features: Added Under 13s profiles to deliver a safe and tailored experience for younger users.
• Platform Consolidation: Decommissioned the standalone children’s app, integrating it into the main platform to unify the brand.
• UI Enhancements: Redesigned the user interface to improve content discovery and rebranded the platform for a more cohesive user experience.
• Cross-App Sign-In: Implemented a unified sign-in system to enhance accessibility across multiple services under the broadcaster’s umbrella.

The comprehensive refactoring of the platform’s codebase and the integration of new features significantly advanced the mobile streaming service. These improvements led to a 50% increase in mobile app engagement, driven by a more responsive and user-friendly experience.

This project demonstrates RPS’s ability to manage large-scale, dynamic software development projects, enabling our clients to adapt to evolving market needs and deliver exceptional user experiences.