Waypoint Commodities: Transforming Chemical Trade Through Digital Innovation

Waypoint Commodities, a UK-based startup, aimed to modernise the procurement and distribution of fertilisers and commodity chemicals. Initially operating with a no-code platform, they faced scalability issues and limitations in delivering exceptional customer service. To overcome these challenges, Waypoint sought to develop a fully functional, end-to-end B2B marketplace capable of facilitating global buying, selling, and shipping of commodities.

Reed Professional Services (RPS) partnered with Waypoint to transition their platform from a no-code application to a robust, scalable solution. RPS deployed a hybrid team comprising an onshore project manager and UX designer, alongside offshore engineers operating within aligned time zones. This team collaborated closely with Waypoint to design, build, and implement a fully functional marketplace platform tailored to their unique business needs.

• Assessment and Strategy: RPS conducted a detailed analysis of Waypoint’s existing platform, identifying critical gaps and mapping out a strategy for transformation.
• Design and Development: Collaborating with Waypoint, the team re-engineered the platform’s architecture and designed a user-centric interface optimised for both buyers and suppliers.
• MVP Launch: An MVP was delivered within months, focusing on core functionalities to gather feedback and validate market fit.
• Enhancements and Optimisation: Following the MVP, the platform was iteratively enhanced with advanced features, including AI-powered document processing to improve operational efficiency.

Within 12 months, RPS successfully transitioned Waypoint’s no-code solution into a fully operational B2B marketplace platform. The new platform enabled global buying, selling, and shipping of commodities, allowing Waypoint to:

• Focus on core business activities.
• Attract investor interest by showcasing platform growth.
• Expand their customer base and improve customer experience.
•  Significantly reduced development time while cutting costs by 45%, positioning Waypoint’s MVP for early traction.